Please click the sub chapters below to see the web links...

4.1 - The Market

Follow this link to find information and an interactive task on the nature of markets:
http://www.bized.co.uk/educators/level2/markets/activity/markets13.htm

Go to tutor2u for a question and answer session on what is market segmentation:
http://www.tutor2u.net/blog/index.php/business-studies/comments/qa-what-is-market-segmentation/

Go to tutor2u for a question and answer session on the benefits of market segmentation for businesses:
http://www.tutor2u.net/blog/index.php/business-studies/comments/qa-outline-the-main-business- benefits-from-market-segmentation/#extended

Follow this link to watch a video explaining market segmentation:
http://www.youtube.com/watch?v=llJNwdV-G88&feature=related

Follow this link to find notes and examples of market segmentation:
http://www.bized.co.uk/educators/level2/competition/activity/customers14.htm



4.2 - The Marketing Mix

Here are some good revision notes from BBC Bitesize:

Marketing mix
http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketingmixrev1.shtml

Product
http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/brandingandpackagingrev1.shtml

Price
http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/productpricerev1.shtml

Promotion
http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/productplacerev1.shtml

Then have a go at the tests to check your understanding:

Marketing mix
http://www.bbc.co.uk/apps/ifl/schools/gcsebitesize/business/quizengine? quiz=marketing_mix;templateStyle=business

Product
http://www.bbc.co.uk/apps/ifl/schools/gcsebitesize/business/quizengine? quiz=product;templateStyle=business

Price
http://www.bbc.co.uk/apps/ifl/schools/gcsebitesize/business/quizengine? quiz=price;templateStyle=business

Promotion
http://www.bbc.co.uk/apps/ifl/schools/gcsebitesize/business/quizengine? quiz=promotion;templateStyle=business

Place
http://www.bbc.co.uk/apps/ifl/schools/gcsebitesize/business/quizengine? quiz=place;templateStyle=business

Here is a revision powerpoint from Business Studies Online which may appeal to visual learners:
http://www.businessstudiesonline.co.uk/AsA2BusinessStudies/TheoryNotes/2874/PDF%20Non%20Print/ 05%20The%20Marketing%20Mix%20-%20Product.pdf

Watch this video and answer the questions below regarding sponsorship as part of the marketing mix:
http://www.tutor2u.net/blog/index.php/business-studies/comments/video-case-study-football-shirt- sponsorship-under-pressure/#extended

Watch this BBC video highlighting the different aspects of the marketing mix:
http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketingmixvid.shtml

This episode of The UK Apprentice focuses on above-the-line promotion. Watch it on YouTube:
http://www.youtube.com/watch?v=pJBytmCDCto

Here are some excellent quizzes and games on Business Studies Online to test your understanding of the marketing mix:
http://www.businessstudiesonline.co.uk/live/index.php? option=com_content&view=article&id=35&Itemid=23

Try this revision game on the marketing mix:
http://www.teachers-direct.co.uk/resources/quiz-busters/quiz-busters-game.aspx?game_id=286


4.3 - Market Research

For more details on the advantages and disadvantages of the different types of market research techniques, visit:
http://www.learnmarketing.net/primaryresearch.htm

Try this 20-question multiple choice quiz on market research from "Mrs. Hyde's Business Pages":
http:// cleveryou.org/gcsemarketresearch.htm

For those who like a challenge, have a go at the tutor2u market research quiz:
http://tutor2u.net/business/quizzes/as/marketing_research/quizmaker.htm

Here's another multiple choice quiz, with ten questions from AllTheTests.com
http://www.allthetests.com/quizerstell/dasquiztd.php3?testid=1019561762

Follow this link for some very cool interactive market research quizzes and games:
http://www.businessstudiesonline.co.uk/GcseBusiness/Activities/activitymenu.htm

Here's a great 4-minute YouTube video clip for revising market research:
http://www.youtube.com/watch?v=3E3mEKNuquQ

Here's a great 3-minute video on market segmentation:
http://www.youtube.com/watch?v=llJNwdV-G88&feature=related

This is a very good 6-minute YouTube video for revising sampling and sampling methods:
http://www.youtube.com/watch?v=BJVOUXVAnGs

Try this great interactive quiz – you get four minutes to answer 16 Marketing questions:
http://www.jamesabela.co.uk/bus/gcse/Marketing.swf

Read more about the use of market research here:
http://www.tutor2u.net/blog/index.php/business-studies/comments/qa-what-are-the-main-uses-of- market-research/

Read more about quantitative market research from the tutor2u 'Q&A' section:
http://www.tutor2u.net/blog/index.php/business-studies/comments/qa-what-is-quantitative-market- research/

Read more about qualitative market research from the tutor2u 'Q&A' section:
http://www.tutor2u.net/blog/index.php/business-studies/comments/qa-what-is-qualitative-market- research/